Tailored Marketing Agreements for Multifamily Properties
Recognizing the uniqueness of each property, we develop customized ISP marketing agreements that showcase your property's distinct advantages.
What is an ISP Marketing Agreement?
A Marketing Agreement is a partnership between a property owner and an internet service provider (ISP) that allows the ISP to promote its services to residents. In exchange, the property owner receives compensation, exclusive incentives, and enhanced service offerings for tenants. These agreements are designed to create a win-win scenario, where property owners earn additional revenue without any financial burden or operational hassle.
Key Benefits
Increased Revenue
Earn upfront signing bonuses and ongoing revenue share from ISP subscriptions.
Better Tenant Experience
Tenants receive exclusive promotions and priority service.
Infrastructure Improvements
ISPs may upgrade wiring or install fiber at no cost to the owner.
No Management Overhead
Agreements require minimal involvement from property managers.
What’s Required from Property Owners?
While marketing agreements provide financial and operational benefits, they come with a few simple commitments to ensure a successful partnership. These responsibilities are low-effort and designed to maximize resident adoption with minimal input from ownership.
✔ Allow ISP Marketing Efforts
The ISP gets permission to market its services within the property.
Marketing efforts may include emails, flyers, signage, or promotional events (with owner approval).
Owners/property managers do not have to actively market the service themselves—the ISP handles it all.
✔ Provide Limited Access to Common Areas
ISPs may request to place promotional materials (e.g., lobby posters, digital screens, or door hangers).
Any placements must be approved by ownership, ensuring full control over branding and aesthetics.
✔ Assist with Resident Awareness (Minimal Involvement)
Some agreements may include a one-time announcement from property management (email or newsletter).
This is a simple step that ISPs often draft for you, making it hassle-free.
✔ Grant ISP Access for Service Installations
When residents sign up, technicians will need access to install service in units.
This does not require any work from ownership—only standard building access procedures apply.
Common Questions About Marketing Agreements
Q: Does this mean my property is locked into one provider?
A: No, an exclusive marketing agreement does not limit tenants to using only one provider. These agreements only give a specific ISP the exclusive right to market their services within the building — such as advertising in common areas, placing signage, or being featured during move-in communications.
Tenants still have the freedom to choose from any available internet providers that service the building. No access is denied to other providers, and no one is required to use the provider with the exclusive marketing rights.
Q: What if I already have another ISP in the building?
A: That’s fine, marketing agreements don’t prevent other providers from servicing the building. They simply allow a specific ISP to actively promote their services, which benefits the property through revenue-sharing opportunities.
Q: Will my management team have to deal with complaints or service issues?
A: No, ISPs remain responsible for customer service and technical support. Your team does not have to troubleshoot issues—residents deal directly with the provider.
Q: This sounds too good to be true, what’s the catch?
A: Believe it or not, there isn’t one — and we know how that sounds. In a world where “free trial” means giving up your credit card and your firstborn, skepticism is fair. But in this case? It’s just not that deep.
An exclusive marketing agreement simply gives one provider the right to promote themselves in the building — signage, welcome materials, maybe a flyer or two. It does not limit tenant choice, restrict access for other ISPs, or require anyone to use a specific service. Tenants can still shop around, and competitors can still provide service if they’re available in the area.
In return, you (the property owner or manager) often get benefits like revenue share, better infrastructure support, and dedicated account reps — without lifting much more than a pen to sign the deal.
So yes, it sounds suspiciously reasonable. That’s because it is.